The UK Fragrance Foundation has opened an academy designed to give people working “behind the scenes” in the fragrance industry an increased knowledge of the world of scent. It is therefore primarily targeted at brand managers, beauty editors, fragrance suppliers, public relations personnel and anyone else working within the world of Fragrance. These courses are taught in London, and places are still available to industry professionals wishing to widen their knowledge.

“The objective of the Academy is to increase knowledge for anyone working within the Fragrance Industry – whatever the department – with a concise yet detailed 3-day program designed to improve standards throughout our industry,” the organization says. There are three courses, spread over three separate dates in June, August and October.

The Fundamentals of Fragrance Course, hosted by Roja Dove, will begin Friday June 17, and offers a comprehensive introduction to the fundamentals of fragrance. This course will cover the unique sense of smell, and why everyone smells differently, and a history of the fragrance industry and key brands, which make the industry what it is today.

The Creation of Fragrance Course will begin on Wednesday August 31. It is hosted by CPL Aromas and delves into the creative and competitive world of the Fragrance House, going over how a fragrance house operates, the different types of raw materials, where they come from, how they differ and why they are used. The course also includes the challenges meeting and maintaining industry standards and regulations, including IFRA and CHIP.

The Marketing of Fragrance Course begins on October 25 and consists of key industry experts sharing their insights on how to successfully bring a fragrance to market. This course will cover market research, retail channels, marketing communication, as well as consumer studies.

For more information about the courses, bookings and prices, email [email protected].